Project Description
We have worked with Europe’s number 1 fashion brand through our relationship with Napapijri. When big international brands break into the Canadian market it’s hard to procure the rights and releases for a lot of the campaigns they create overseas. So instead of spending large amounts of money in purchasing those rights for North America, we can step in, assess the branding guidelines, and create very similar “Canadian” imagery to complement a brand’s international marketing campaign. This is our coverage of their most recent Fall/Winter season in the Canadian market.